Everyday a new idea is born. Some of these ideas will take shape in the form of an actual product (book,
etc.) or service (educational, etc.), but only some of these ventures will be successful.
|Allwrite Branding, Atlanta|
|By definition, "branding" is the creation of a name, term, symbol, design or a combination of them with the intention of developing a differentiated position or unique image in the mind of customers and competitors. Establishing a brand, or unique identity, includes every element of a company's messaging, including the brand's logo, name, image, marketing strategy, and advertising themes. Brands fail when customer expectations don't match company promise established via branding efforts. This is where we help. We research and create an extraordinary, consistent message that targets the right market and truly fulfills a company's potential.
Sometimes it is necessary for a company to "rebrand" itself. These changes are typically aimed at re positioning the brand/company, communicating a new company message or showing that something that has evolved.